Check out some of the articles we're reading:
- These nine retail brands are ones to watch in 2019 – CNBC
These hot brands are ready to make bigger moves into retail, suggesting they are working, which is contrary to the point of view that few of these direct-to-consumer brands really make it.
- A coalition of giant brands is about to change how we shop forever, with a new zero-waste platform – Fast Company
Big scaled innovation in fast-moving consumer goods.
- Brand purpose is the future for the majority of marketing leaders – Fast Company
New data points on purpose.
- CVS announces most of its beauty photos will not be retouched – Today
The latest from the Beauty Mark purpose activation – CVS continues to get behind this in a big way.
- Behind Deloitte’s first global ad campaign – AdAge
“It’s mindset, it’s moments, it’s moves, ands it’s meaning” says Diana O’Brien about marketing today.
- World’s Biggest Investor Tells C.E.O.s Purpose Is the ‘Animating Force’ for Profits – The New York Times
BlackRock CEO Larry Fink calls on businesses to lead, not just live, with purpose.