
Jim’s Best of 2018
I always love reading year-end “Best Of” lists. And also to hear, or read, what others are looking forward to in the coming year. So, here’s my take.
I always love reading year-end “Best Of” lists. And also to hear, or read, what others are looking forward to in the coming year. So, here’s my take.
Four marketing experts on Kellogg’s faculty—Jim Stengel, former global marketing officer at Procter & Gamble, Diane Brink, former CMO for global technology services at IBM, Eric Leininger, former corporate senior vice president at McDonald’s Corporation, and professor of marketing strategy Gregory Carpenter—discuss the ways current trends are remaking companies, brands, and marketing careers.
Each year, The Kellogg School of Management brings together 100 senior executives for the Kellogg Marketing Summit.
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