It's Wednesday at Cannes Lions and the Marketers Academy is in full swing. Here's a look into our day:
Adam Morgan, founder of eatbigfish, and Malcolm Devoy, Chief Strategy Officer for EMEA PHD Media, spoke to the class about the new breed of challenger brands. Here are some characteristics of the new challenger brands:
We attended The Economist debate on stage in the theater.
“Being true to your values is a long term profit play.” – Kathleen Hall, Corporate VP – Brand Advertising, Microsoft
Keeping your focus on value-based decisions lies in how you design your metrics – focus primarily on brand & purpose then determine how impacts sales – Kathleen Hall @Microsoft #CannesLions pic.twitter.com/Wdz72IQMYY
— Dentsu Aegis Network (@dentsuaegis) June 19, 2019