Purposeful New Year’s Resolutions for Thriving Businesses
Ever thought of making new year’s resolutions for your brand? If you only pick one resolution, we’d recommend you commit to activating your brand purpose.
Is Purpose The New Drinking Game? If So, How Do We Play?
Brand Purpose was everywhere at ANA’s Masters of Marketing Meeting in Orlando in October 2018. In fact, Suzy Deering, CMO for eBay North America, joked that Purpose was such a buzz word that it could become a drinking game.