The CMO Podcast
What We’re Reading – April 2019
What We’re Reading – March 2019
What We’re Reading – February 2019
Here are a few articles that caught our attention recently.
Avoiding Dates from Hell – or How To Make Brand Relationships Last
Brands make many promises but if we don’t consistently deliver… our brands become like dates from hell.
Bringing Purpose to Life
Your brand has a purpose, now what? More and more brands and companies have a purpose statement but fewer are bringing it to life. Having a purpose allows you to more deeply connect with people and stay true to your brand’s DNA. It enables disruption and fuels brave acts that make the brand meaningful in new ways.
Jim’s Best of 2018
I always love reading year-end “Best Of” lists. And also to hear, or read, what others are looking forward to in the coming year. So, here’s my take.
Human Connections: No Nordstrom Rack, I don’t like it at all!
No Nordstrom Rack, while I am an occasional shopper in your store, I DEFINITELY don’t like that Bodysuit. It popped up on my social media feed, enabled by who knows what Artificial Intelligence (AI) program, triggered by something I purchased.
Agility: Yoga for Marketing
Who knew that the critical new skill on everyone’s mind at ANA Masters of Marketing Conference was… YOGA? But this yoga doesn’t require you to jump into your spandex at work (thank goodness!). What it does suggest is that marketers and agencies learn new agility, flexibility and core strength moves.