Bringing Purpose to Life

Your brand has a purpose, now what? More and more brands and companies have a purpose statement but fewer are bringing it to life.  Having a purpose allows you to more deeply connect with people and stay true to your brand’s DNA.  It enables disruption and fuels brave acts that make the brand meaningful in new ways.

Jim’s Best of 2018

I always love reading year-end “Best Of” lists.  And also to hear, or read,  what others are looking forward to in the coming year. So, here’s my take.

Is Purpose The New Drinking Game? If So, How Do We Play?

Brand Purpose was everywhere at ANA’s Masters of Marketing Meeting in Orlando in October 2018.  In fact, Suzy Deering, CMO for eBay North America, joked that Purpose was such a buzz word that it could become a drinking game.